Become a Rasa Partner

A collaborative ecosystem to build and support conversational AI solutions that boost revenue and enhance customer experiences. We partner with ambitious teams who want to push the limits of what AI agents can do for people.

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Trusted by partners delivering Rasa worldwide

Why partner with us

Move Beyond POCs

Partners get the expertise they need to move customers from POC to production deployments seamlessly at scale.

Recurring Revenue Streams

Every engagement opens the door to strategy, architecture, implementation and managed services, and expansion, all sourced from Rasa-generated leads.

Built for Regulated Industries

Rasa is designed for markets where conversational AI has the highest stakes and the highest barriers to entry.

Expand Across Use Cases

Our multi-agent architecture means a successful deployment expands horizontally. A first engagement typically expands to 3-5 business units within 12 months.

Who we partner with

System Integrator

Provides services from proof of concept to production deployment, including implementation, consultancy, and IT domain expertise (including professional services and staff augmentation).

Consulting

Provides strategy consulting to advise Customers on a range of relevant topics like Customer Experience, AI, Digital Transformation, and Conversation Design.

Referral

Provides a mutual referral partnership where Rasa directs customers to our Partner for their implementation and consulting services, and the Partner refers customers to Rasa for our software license.

OEM

Guide buyers through complex purchase flows with fewer drop-offs and more completed checkouts.

Technology

Let prospects explore your product or service through conversational flows that show value quickly.

Reseller

Turn static marketing pages into interactive experiences that improve engagement and time on site.

What you get as a Rasa Partner

✓ Certifications
Differentiated certification centered on building real conversational AI agents, not slideware.

✓ Deal Registration
Protected pipeline with no channel conflict.

✓ Co-Sell Support
Rasa's go-to-market expertise in deal qualification.

✓ Partner Directory Listing
Inbound leads from Rasa's website.

✓ Joint GTM Materials
Co-branded materials, marketing campaign toolkits, press releases, events, and more.

✓ Product Roadmap Access
Early visibility of platform direction and market outlook.

Partner prerequisites

✓ Technical Foundation
Demonstrable conversational AI experience and Python-based application development.

✓ Vertical Market Expertise
Active practice, relationships, and/or client base in at least one of Rasa's key sectors: banking, financial services, telco, healthcare, retail, airlines, government.

✓ Partnership Intent
Willingness to co-sell, register deals, and participate in at least one go-to-market activity per quarter.

✓ Team Commitment
A named team of three or more engineers willing to complete Rasa University within 90 days of joining.

Steps to being a Rasa Partner

1. Apply
   Fill out the partner form. There's no cost or commitment. The Rasa team will review and respond within 5 days.

2. Foundations
   Complete the Rasa University Foundations track. Estimated investment 3–4 hours per developer.

3. Unlock the Hub
   Get access to exclusive content: sales playbooks, technical deep dives, certification, deal registration.

4. Certification
   Technical Engineers and Sales Team complete certification through a mix of in-person and online courses.

5. Demo Capability
   Finalize your vertical and/or solution-relevant demo to build prospect confidence.

6. Practice Growth
   Dedicated partner success support, referrals, and joint GTM effort continuously scale your benefits as a Rasa partner.

How to partner

Share your details and the type of partnership you're interested in exploring. Should you have a specific project for creating an AI agent with Rasa, we'll prioritize your inquiry (potentially qualifying you for our referral program).